Cambridge Savings Bank: Rebranding an Institution

This 175 year old institution was experiencing fierce competition from low cost banking providers and needed to move up-market. We worked with the Cambridge Savings Bank team over the course of a year to craft a new identity inspired by their rich history that would resonate with the diverse audince they serve in the greater Boston area. In addition to branding, we also designed location signage, brochures, TV commercials, radio commercials, websites, bank slips, and ATM cards.

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Symbolic Design | Cambridge Savings Bank Branding and DesignSymbolic Design | Cambridge Savings Bank Branding and Design
Symbolic Design | Cambridge Savings Bank Branding and DesignSymbolic Design | Cambridge Savings Bank Branding and Design
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Symbolic Design | Cambridge Savings Bank Branding and Web DesignSymbolic Design | Cambridge Savings Bank Branding and Web Design
Symbolic Design | Cambridge Savings Bank Branding and DesignSymbolic Design | Cambridge Savings Bank Branding and Design
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