Hammer + Sickle: Capitalizing on a Communist Icon

Hammer and Sickle is a new premium vodka imported directly from Moscow. Surprisingly, no one had ever thought to trademark the infamous communist symbol before now. We designed the branding, the bottle, and their first advertising campaign—all in the name of capitalism.

Symbolic Design | Hammer and Sickle Vodka Branding and Product DesignSymbolic Design | Hammer and Sickle Vodka Branding and Product Design
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Symbolic Design | Hammer and Sickle Vodka Branding and AdvertisingSymbolic Design | Hammer and Sickle Vodka Branding and Advertising
Symbolic Design | Hammer and Sickle Vodka Branding and AdvertisingSymbolic Design | Hammer and Sickle Vodka Branding and Advertising
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