Kestrel Aircraft: Creating a brand from scratch

The Kestrel is a high-performance, all-composite, turboprop aircraft designed to compete with jets in the personal aviation market. Although lead by the venerable aviator, Alan Klapmeier, the Kestrel has origins in British Royal Airforce designs immediately following WWII. Over ten weeks, we produced branding, websites, videos, and print work, which was recognized by several awards including the international design publication, Graphis.

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Symbolic Design | Kestrel Aircraft Branding and DesignSymbolic Design | Kestrel Aircraft Branding and Design
Symbolic Design | Kestrel Aircraft Branding and DesignSymbolic Design | Kestrel Aircraft Branding and Design
Symbolic Design | Kestrel Aircraft Branding and DesignSymbolic Design | Kestrel Aircraft Branding and Design
Symbolic Design | Kestrel Aircraft Branding and DesignSymbolic Design | Kestrel Aircraft Branding and Design
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The above materials were designed at Leap, the branding agency I previously co-founded.