LA Live: Branding a Neighborhood

LA Live is the entertainment hub of downtown Los Angeles. You can see an NBA game, watch a movie, do some shopping, and take in the theater—all without leaving a few city blocks. Their identity program was dated and inconsistent with the lively neighborhood experience, so we helped them modernize their existing brand.

Symbolic Design | LA Live BrandingSymbolic Design | LA Live Branding
Symbolic Design | LA Live BrandingSymbolic Design | LA Live Branding
Symbolic Design | LA Live BrandingSymbolic Design | LA Live Branding