New Balance: RFID Retail Experience

We worked with New Balance to design a retail experience for their new flagship store in downtown Boston. The store features an informational RFID (radio-frequency identification) system that allows customers to learn more about their running shoes by placing the product under a large screen. 

Symbolic Design | New Balance Store Branding and RFID ScreensSymbolic Design | New Balance Store Branding and RFID Screens
Symbolic Design | New Balance Store Branding and RFID ScreensSymbolic Design | New Balance Store Branding and RFID Screens
Symbolic Design | New Balance Store Branding and RFID ScreensSymbolic Design | New Balance Store Branding and RFID Screens
Symbolic Design | New Balance Store Branding and RFID ScreensSymbolic Design | New Balance Store Branding and RFID Screens
Symbolic Design | New Balance Store Branding and RFID ScreensSymbolic Design | New Balance Store Branding and RFID Screens

New Balance: Good Form Running App

As an active sponsor of numerous running events and competitions across the country, New Balance offers on-site running form evaluations. We worked with them to develop an ipad application that New Balance staffers could use to help athletes improve their running form. A staffer would shoot a video of an athlete running, tapping the screen every time their foot hit the ground to measure cadence. Once cadence was established, the system would serve up improvement suggestions, which the staffer could send to the athelete in the form of an auto-generated webpage including their video, cadence, and form suggestions.

Symbolic Design | New Balance Good Form Running AppSymbolic Design | New Balance Good Form Running App
Symbolic Design | New Balance Good Form Running AppSymbolic Design | New Balance Good Form Running App
Symbolic Design | New Balance Good Form Running AppSymbolic Design | New Balance Good Form Running App
Symbolic Design | New Balance Good Form Running AppSymbolic Design | New Balance Good Form Running App
Symbolic Design | New Balance Good Form Running AppSymbolic Design | New Balance Good Form Running App
Symbolic Design | New Balance Good Form Running AppSymbolic Design | New Balance Good Form Running App

Created with Almighty, LLC.