👋Howdy! I'm Aaron. I've been building teams and designing poduct experiences for 20+ years.

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The discipline of less

On my home office wall hangs a single framed poster. No family photos, no motivational typography, no art prints picked for their colors. Just three words in clean type against white space...
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Working in public

A few months ago I took my daughter to a children's book author event at her school. It was billed as a book signing, but what the author actually did was something far more interesting...